Founded by IPR in 1990 to aid researchers in their efforts to use market information effectively and to promote industry market research standards, TMAG has grown to include more than 400 representatives from over 80 companies. Through forums and group discussions, each of the group’s twice-yearly meetings is designed to help TMAG members become more informed about current market information sources and research methodologies. The mission of TMAG is to:
- Facilitate the identification and exchange of best practices in the field of MI within the IT industry;
- Improve the quality, timeliness, availability, cost-effectiveness, content, and consistency of market research in the IT industry; and
- Influence the methodologies, products, packaging, and direction of research efforts by market research suppliers.
TMAG meetings – held at a member company site – typically span one and a half days, with dinner on the evening of the first day hosted by IPR. Meetings generally include 3-5 presentations by outside speakers, with several additional sessions and case studies led by representatives from TMAG member firms. During each meeting, members select an agenda theme and nominate an agenda committee to identify and recruit relevant speakers for the next meeting.