Here’s what some of our clients have to say:
Data reliability is critically important to our work so cutting corners is rarely an option, however tight timelines continue to reign supreme. IPR can balance both remarkably well. Their methods allow us to stand up in front of a large audience and present detailed data confidently by being able to rely on their rigorous methodologies, incredible attention to detail and very practical business sense. I like working with IPR because they raise practical business questions while designing and implementing their studies. You can easily tell that they really like what they do and they like being challenged by these business questions. They understand the importance to the decisions being made, they help to refine the data that will best answer those decisions, then they deliver high quality data in a timely manner. I would recommend IPR for any study, but I would really recommend IPR for the thorny, complex, data intensive business problems that get a high-level of visibility because they provide the rigor, tools, data analysis, and explanations that everyone can understand and appreciate. Plus, they are just fun to work with.
Market Research Manager
We have a long-standing relationship with IPR and view them as strategic partners. They offer well-thought out insights turning various and often contradictory economic trends into clear ideas. Over time, IPR have tackled some of our most complex business issues, providing clarity and an independent point of view. I find them to be dependable, offering excellent value.
President and Chief Executive Officer
Epson America, Inc.
We have used IPR for the last 10 years to measure our business, both revenue and physical shipments, and to size the opportunity of the PC industry. Measurement of the countries, regions, division and group was based on IPR’s view, and their breath of knowledge of the critical aspects of the PC industry provided a firm foundation for strategic decisions on pricing, channel selection, and marketing strategies.
Manager Industry Opportunity Analysis – Market Intelligence
I’d like to acknowledge IPR for its sponsorship of TMAG – the Technology Market Analyst Group – for more than 20 years. TMAG is by far the most valuable market research organization I’ve been involved with – an open forum for staying up-to-date on research techniques, methodologies, and best practices; hearing from leading practitioners on topics of interest (as voted by members); and networking with other research professionals in the tech sector. IPR has served as host, facilitator, and archivist for the nearly 50 meetings held thus far. Thanks for your contribution to our field!
IPR brings to the engagement a set of tools coupled with a level of professionalism seasoned by many years of experience that is unparalleled in the industry. In their data-integrating capacity, IPR is able to rationalize and harmonize incomplete and conflicting data into a coherent and persuasive result. Doing this in an unbiased manner has elevated them from mere vendor to a full fledged business partner.
Director, Corporate Market Intelligence
We worked very closely with IPR to conduct market research to test the introduction of a new product in the marketplace. Using IPR’s research expertise, we developed a model to simulate what would happen if we introduced the new product and compared that with various alternatives. We were able to model the impact on average selling price, product mix shift, cannibalization of existing products, competitive impact and more. This enabled us to make solid strategic product recommendations to senior management prior to even launching the product. This research was critical to our product planning effort.
Senior Product Manager