Opportunity Analysis & Forecasting
Our opportunity analysis and forecasting service includes development of highly detailed projections of a client’s relevant market, using the client’s definitions of product, customer segment, geographic area, and other measures customized to the client’s specifications.
We integrate all of the various sources of information available to the client to develop these projections, which are typically used throughout the corporation in a variety of applications.
Our market sizing/projection methodologies have been evaluated by independent researchers and judged superior.
Our key software tool for this line of business is the Integrated Strategic Planning System (ISPS).
Our market sizing and forecasting efforts are supplemented by IPR’s Early Warning System, which keeps clients up-to-date on the IT marketplace and provides a predictive modeling capability to inform them of where the market is heading.
To support our opportunity analysis and forecasting work, IPR has developed an extensive economic and demographic database, covering all major countries in the world and providing measures that roll up to regional and worldwide totals. IPR also conducts primary research that is customized to support our market sizing engagements.