Customized Primary Research for Market Sizing
IPR researchers design primary research to leverage secondary research.
Clients often want to estimate the market size for their products. “Who can we potentially sell to in country X?” “How many consumers, employees, or companies already have our product?” “How many of these potential customers can we realistically yet acquire?”…are questions IPR is used to hearing.
We find the following framework helpful for thinking about the various definitions of market size for a product:
Regardless of your particular definition or partition of interest in the above, IPR typically combines primary market research with our extensive demographic and economic indicators to measure market size for products. IPR uses a proven battery of survey questions that match key demographic categories to size a company’s current and potential B2B customers by country, industry, occupation, company size, and even metropolitan statistical area or zip code.