Early Warning System
IPR’s Early Warning System (EWS) solutions help our clients understand the implications for opportunity forecasts, budgets, and marketing plans using the latest available information and high-frequency data relevant to each marketplace.
IPR’s EWS solutions provide our clients with market alerts and “headlights” capabilities that enable them to foresee and anticipate likely changes in market growth dynamics, enabling them to get ahead of the curve in the market before their competitors.
The EWS solution for each client is customized to provide surveillance and monitoring of key high-frequency economic and market-related leading indicators expected to most accurately reflect the market landscape in which they operate. These data series are published on a timelier basis than actual quarterly market results and are highly correlated with future growth trends.
Reliable information regarding the most relevant economic, demographic and market-specific measures is constantly being updated, allowing our clients to closely monitor the state of their markets on a monthly basis. IPR leverages its Demographic and Economic Databases while also researching, collecting, and synthesizing other data that is available or supplied by our clients. IPR conducts statistical analyses on a significant number of high-frequency economic and market-specific leading indicators to determine which indicators are most helpful in accurately determining future market growth.
IPR produces monthly EWS market alerts reports tailored to the needs of each client that provide an executive summary slide deck of the key results for that month, as well as country-specific dashboards that focus on the most important high-frequency leading indicators to enable our clients to visually monitor and evaluate the likely growth dynamics of the markets most relevant to them. These reports also provide a detailed review of the key indicators as well as analyses of the likely implications for market growth in the upcoming quarters based on advanced econometric and machine learning techniques. These analyses are integrated into the market sizing and forecasting efforts of our clients and allow our clients to adjust tactical marketing plans and budgets in response to changing market dynamics faster than their competitors.