Mining Big Data for Customer Insights
IPR’s team of analysts can transform your large, streaming, data from bits into informed decisions.
When it comes to “Big Data,” it seems like there are lots of choices available in data management systems, analytical tools, and analytic partners. IPR’s crew of analysts stand apart, able to separate the signal from the noise, aggregating ALL your data sources to produce a clear and insightful picture. We’re experienced with large databases and how to mine them to our client’s best advantage. We’ll analyze your data to test hypotheses, find patterns, and make data-driven recommendations.
The bottom line, however, is that even the most technologically elaborate database system or machine learning toolkit is useless without a clear business objective. Your analytical results won’t translate into actionable items unless they are both internally consistent and address your overarching needs. IPR distinguishes itself from other vendors by our skill and expertise at combining insights from disparate types of information – demographics, primary research, economics, public data sources, a client’s own experience, and the messages inside Big Data–to create that bigger picture and internally consistent story.
Talk to IPR about synthesizing ALL your data sources into one coherent picture.