Opportunity Analysis & Forecasting
IPR’s world class Market Intelligence and Forecasting systems bring you “as close to the truth as you can get”.
Over the last thirty years, IPR has worked closely with virtually all of the world’s leading IT companies on market opportunity projects, enhancing each client’s ability to understand the markets they operate in; their place in these markets; and ways in which these markets may change over time – for better or worse. The insights gained through these engagements have enabled our clients to develop fact-based business plans (which include the setting of short-term sales objectives), incentive-based executive compensation plans, and long-term strategic investment plans.
To compete effectively in today’s marketplace, the successful company cannot depend solely on selling a superior technology; short-lived technology advantages are no substitute for long-term market insight. Globalization hasn’t created a single worldwide market – instead it is forcing an understanding of many local markets. Perceptions held by buyers of IT products and services have changed, such that “the next big thing” pales in significance to the ebb and flow of corporate budgets dictated by the many linked business cycles.
As a trusted partner, we have worked with industry leaders to navigate the ever-changing landscape while focusing on identifying the evolving IT market trends across IT Hardware, Software, Services and Solutions categories, including Cloud Computing, Social Media, Mobility, Analytics, and the IoT.
Successful achievement of a world-class strategic planning system is a journey that requires both a collective vision and supporting infrastructure:
- Commitment: Secure Executive Sponsorship/Team Buy-In, Align w/Business Planning
- Cooperation: Identify Stakeholder Needs & Resources, Define Governance Structure
- Communication: Specify Process, Define Clear Roles & Responsibilities
- Collaboration: Leverage Internal Knowledge + External Experience
- Continuous Adaptation: Change Process, Segmentation, Organization
- Process: Inputs/Outputs, Stakeholder Review, Collaboration, Governance, Cadence/Timing
- Tools: Market Models, Analytical Techniques, Analytical Software, Scenario Planning Capability
- Data Sources: Holistic Information System, Primary/Secondary Research, CI
- Internal Resources: Planning/MI/CI/Market Research skills, SME Knowledge Base, BU Focal Points
How Does IPR Do It?
To meet the complex analytical needs of our clients, IPR has developed a rich toolkit of market modeling techniques. These techniques enable us to address our clients’ business questions, which include forecasting future trends and drilling into specific cross-sections of the market to identify key growth opportunities by product category, industry, size of business, and/or geography, to name a few examples.
IPR has invested heavily in a key software tool to satisfy the market opportunity sizing needs of our clients. This unique software, ISPS, has been crafted over many years. ISPS allows IPR and our clients to construct sophisticated market models that capture the dynamics of the markets in which they operate.
A client typically has many sources of information (such as economic forecasts, end-user surveys, measures of channel activity, estimates of competitive sales, data from industry associations, and company sales figures); these sources are often conflicting and almost always incomplete.
In fact, our clients are increasingly asking IPR to develop models that estimate demand in markets for which there may be very limited information available. IPR has many years of experience with integrating and rationalizing most of the relevant sources of information measuring the IT industry, and in conducting original research and applying sophisticated modeling techniques to “fill the gaps” in areas for which external data does not provide adequate coverage.